Museums and the Advantage of the Product Differentiation Research Paper

Museums and the Advantage of the Product Differentiation - Research Paper Example â€Å"The British Museum Company Limited was founded in 1973 by the Trustees of the British Museum to advance the educational aims of the Museum. The Company currently engages in a number of activities, including wholesale and retail, publishing, the production of replicas and other merchandise, and licensing. The Museum has expanded its retailing division over the last few years, with the opening of the Great Court at the centre of the Museum offering further opportunities for trading. Having the best-designed shops the company offers several products for the customers from the books Specializing in ancient history, archaeology, art history and ethnography to pocket money priced items. The Company stocks many materials suitable for use in National Curriculum project work. These also include guidebooks to the Museum, postcards, T-shirts, stationery, camera film, stamps, jewellery and inexpensive gifts and the Museum's exclusive collection of replica sculpture, jewellery and fine sil k textiles. The British Museum has a long history of publishing, dating back to the mid 18th century, with the first recorded publication of catalogues to the early collections in 1749. The British Museum Press was founded in 1973 and is the world's leading museum publisher. Around 60 books are published each year in the broad subjects of history, archaeology, ethnography, fine and decorative arts and numismatics for scholars, children and the layman. For a number of years, the Company has been producing replicas and gifts based on objects in the collections of the Museum.